Art direction - New brand identity
Bonsai is Start up that has developed a payment app that plants trees for every 10 payments, in collaboration with Eden Project in Madagascar. I was responsable to create a new brand identity to communicate to millennials, to develop the brand awareness in Belgium.
Bonsai Rewards - B2B
I was also in charge of developing B2B material to present the "Rewards", a fidelity system working without any member card required developed in 2022 on the app.
Official payment app in Belgian festivals
Pay bonsai is the official payment app for many festivals in Belgium. I had to work on the communication for each different festival, on site and online to make sure the user experience was smooth and easy.
Social Media
I also had to develop new visuals and a tone of voice for social media, for the awareness but also to help our users to understand better and use the app easily.
